Food City
My Contributions
- Copywriting
- Content Strategy
- Landing Page Development
- CMS Management
- Email Marketing
Project Details
Food City Website & Mi Club Loyalty Launch
Food City is a Hispanic grocery chain with 45 store locations throughout the state of Arizona. The brand has shown consistent growth and Raley’s leadership put Food City’s web and loyalty launch at the forefront of their 2024 plans.
Long neglected, the brand’s website recieved a complete refresh and the all-new Mi Club program was launched.
How I contributed:
- Oversaw the content transition from WordPress to Bloomreach.
- Collaborated with internal stakeholders to update all website content.
- Developed new landing pages.
- Wrote copy for Mi Club launch assets and email campaign.
Mi Club
Mi Club is a loyalty program molded after Raley’s Something Extra (minus the reward points). To put it simply, members save a lot more than non-members. Sounds like a no brainer, right? My goal was to write copy that introduced Mi Club, explained the benefits, and established how easy it is to use.
12-Part Automated Email Campaign
A loyalty launch isn’t complete without an email campaign. I wrote copy for 12 emails designed to introduce new members to the program and engage them with special offers.
Results
Food City’s brand is now more cohesive than ever - these efforts represent a leap into the 21st Century. With a robust content strategy to power it, Mi Club is set to attract new customers and make shoppers more satisfied.