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Food City

My Contributions

  • Copywriting
  • Content Strategy
  • Landing Page Development
  • CMS Management
  • Email Marketing

Project Details

Food City Website & Mi Club Loyalty Launch

Food City is a Hispanic grocery chain with 45 store locations throughout the state of Arizona. The brand has shown consistent growth and Raley’s leadership put Food City’s web and loyalty launch at the forefront of their 2024 plans.

Long neglected, the brand’s website recieved a complete refresh and the all-new Mi Club program was launched.

How I contributed:

raleys website
raleys website
raleys website
food city

Mi Club

Mi Club is a loyalty program molded after Raley’s Something Extra (minus the reward points). To put it simply, members save a lot more than non-members. Sounds like a no brainer, right? My goal was to write copy that introduced Mi Club, explained the benefits, and established how easy it is to use.

mi club
mi club

12-Part Automated Email Campaign

A loyalty launch isn’t complete without an email campaign. I wrote copy for 12 emails designed to introduce new members to the program and engage them with special offers.

Food City email
Food City email
Food City email
Food City email
Food City email
Food City email

Results

Food City’s brand is now more cohesive than ever - these efforts represent a leap into the 21st Century. With a robust content strategy to power it, Mi Club is set to attract new customers and make shoppers more satisfied.