Resume

Digital Marketing Developer

Raley's

Manage large-scale email marketing campaigns using Salesforce Marketing Cloud, reaching over 1 million subscribers across six brands. Leverage HTML/CSS skills to create responsive, engaging email designs. Spearhead the content strategy and development for Food City's Mi Club loyalty program launch, creating a comprehensive 12-part email series and copy for multi-channel digital and print content plan. Wrote marketing copy tailored to primarily Hispanic customer-base, introducing the Mi Club program and its benefits while elevating Food City's brand positioning in competitive Arizona grocery landscape.

Web Content Specialist

Raley's

Wrote compelling copy for diverse channels including email, radio ads, in-store activations, e-commerce platforms, and social media. Led successful content migration from WordPress to Bloomreach for raleys.com, optimizing user experience and SEO performance. Developed and maintained comprehensive digital asset management system for menus and promotional graphics, ensuring brand consistency across all touchpoints.

Content Specialist

Nowspeed

Copywrote, created content, and developed brand strategies across paid and organic channels, including blogs, email, social media, and Google Ads. Collaborated closely with Bay Alarm Company to develop new website content, increasing organic clicks by 50,000 year-over-year through highly targeted content. Utilized HubSpot to create comprehensive buyer journeys and implement sales automation, contributing to a $5 million revenue increase from 2020 to 2021. Optimized landing pages using WordPress, SEO plugins, and page builders, resulting in a 10% increase in conversion rates. Leveraged data-driven insights from tools like Google Analytics, SpyFu, and Ahrefs to refine SEO strategies and identify new content opportunities.

Freelance Writer

Wrote grant proposal for medical technology SaaS submitted to the National Science Foundation in Summer 2018. Managed True Pitch, Inc. Facebook and Instagram. Maintained social post calendar. Automated workflow using Buffer. Created graphics using Canva.

Bachelor of Arts

Sacramento State

English BA